The Association of Fundraising Professionals and SCORE Present: Marketing a Non-Profit Initiative Workshop

The Association of Fundraising Professionals and SCORE Present:Marketing a Non-Profit Initiative Workshop
(one in a series of five workshops designed to enhance the success of Non-Profit Organizations)

Topic: Marketing

A well designed marketing plan is essential for the non-profit organization to be successful. This workshop discusses the development and implementation of a marketing plan.

As a result of attending this workshop, a participant will be better able to:

• Develop & implement effective marketing plans
• More effectively "Brand" their organization
• Reach their multiple target audiences with messages that motivate them to respond
• Utilize the characteristics of powerful messages
• Stand out from the crowd and attract the attention, support and enthusiasm needed
• Utilize the "Big 6" communication channels